Monday 3 January 2011

Dover Street Market > LONDON

I recently took a visit to London and as part of my research into the fashion industry and decided to take a trip to Dover Street Market. 
Dover Street has 6 floors of designer clothes featuring:
Raf Simons, Junya Watanabe, Alber Elbaz and Rei Kawajubo for Comme des Garcons, who created this retail concept.

The store can be found on this link if you ever want to visit. 






The store has a very minimal and industrial feel to it, with the clothes simply hanging off steel rails. There aren't any flamboyant decorations, just bare walls and cold concrete floors. Yet the place still feels magical. 
The bare interior also makes the clothes stand out and attract your eye. No fuss is made.






I love the way the shoes have simply been placed under the rails. You can see which items of clothing will work well against them and they are there for you to touch and appreciate their construction. You are able to understand the pieces you are buying before you purchase. 



I found this portaloo a quirky feature in the store.


These are some images of the clothes of Rai Kawakubo for Comme des Garcons.





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